The consideration (fees, retainers, or monthly payments) agreed with navamkt remunerates exclusively the professional services of strategy, design, development, implementation, management, and operation performed by navamkt. Unless expressly agreed otherwise in writing, such consideration does not include, and navamkt does not absorb or subsidize, the cost of the third-party services, platforms, and infrastructure that the client's operation consumes.
By way of example and without limitation, the following items are borne by the client: advertising investment (ad spend) on Meta, Google, TikTok, or other media platforms; the usage of artificial intelligence model application programming interfaces (APIs) and token-metered processing; the costs per conversation, message, or session of the WhatsApp Business API, as well as Meta verification fees; domain names, hosting, email mailboxes, and sending or deliverability platforms; subscriptions and licenses for third-party tools and software (CRM, outbound platforms, heatmaps, A/B testing, scheduling, analytics, among others); and any tax, commission, withholding, or financial charge applicable to such items.
These items are preferably contracted on accounts owned by the client and are billed directly by the respective provider. When, for operational convenience, navamkt pays any of them on the client's behalf, such amount will be passed through to the client at its actual cost, without markup. The client acknowledges that the prices, rates, billing models, and policies of such third parties are determined unilaterally by them and may change without prior notice, without such changes generating any liability for navamkt or obligating it to absorb cost differences.