Terms and Conditions of Use

By accessing, browsing, or using this website, its forms, or its virtual assistant (chatbot), the user expressly and unconditionally accepts these Terms and Conditions. If you do not agree with any of the provisions set forth herein, you must refrain from using the site and providing any information.

The content of this site is purely informational and commercial. No publication, estimate, or response generated on the site constitutes a binding offer or a service provision contract by itself.

navamkt offers specialized services oriented to digital marketing, search engine optimization (SEO), social media management, web development, and process automation. The user acknowledges and legally accepts that the provision of these services constitutes a "best efforts obligation" (obligación de medios) and not an "obligation of results".

Consequently, navamkt commits to applying industry best practices, its technical expertise, and professional diligence, but under no circumstances guarantees the achievement of specific financial metrics, exact volume of prospects (leads), guaranteed rankings, or return on investment (ROAS/ROI), given that these depend on market volatility, algorithmic changes, and factors beyond our control.

navamkt's services may integrate Conversational Artificial Intelligence technologies (LLMs) and automation platforms. The user understands that generative AI operates through probabilistic models and, therefore, navamkt assumes no liability for system "hallucinations," inaccurate responses, or unforeseen outputs generated autonomously by deployed virtual agents.

Due to the technical nature of our catalog, the following exclusive conditions apply depending on the contracted service:

The consideration (fees, retainers, or monthly payments) agreed with navamkt remunerates exclusively the professional services of strategy, design, development, implementation, management, and operation performed by navamkt. Unless expressly agreed otherwise in writing, such consideration does not include, and navamkt does not absorb or subsidize, the cost of the third-party services, platforms, and infrastructure that the client's operation consumes.

By way of example and without limitation, the following items are borne by the client: advertising investment (ad spend) on Meta, Google, TikTok, or other media platforms; the usage of artificial intelligence model application programming interfaces (APIs) and token-metered processing; the costs per conversation, message, or session of the WhatsApp Business API, as well as Meta verification fees; domain names, hosting, email mailboxes, and sending or deliverability platforms; subscriptions and licenses for third-party tools and software (CRM, outbound platforms, heatmaps, A/B testing, scheduling, analytics, among others); and any tax, commission, withholding, or financial charge applicable to such items.

These items are preferably contracted on accounts owned by the client and are billed directly by the respective provider. When, for operational convenience, navamkt pays any of them on the client's behalf, such amount will be passed through to the client at its actual cost, without markup. The client acknowledges that the prices, rates, billing models, and policies of such third parties are determined unilaterally by them and may change without prior notice, without such changes generating any liability for navamkt or obligating it to absorb cost differences.

All content hosted on this site (texts, graphics, logos, methodologies, workflows, and code) is the exclusive property of navamkt or its respective licensors, and is protected by current industrial property and copyright laws.

Within the framework of service provision, navamkt retains the economic rights and intellectual property over every deliverable, code, design, copy, or automation flow developed, until the client has fully settled the agreed economic considerations. The unauthorized resale, cloning, or commercial exploitation of our methodologies and developments is strictly prohibited.

The costs, scope, execution times, and payment methods applicable to any project will be defined specifically in a Commercial Proposal, Quote, or Service Provision Contract signed by both parties.

Except for the Satisfaction Guarantee set forth in Clause 7 Bis, and unless otherwise stipulated in writing, any advance or initial payment intended for agenda reservation, infrastructure setup, or project kickoff is considered "non-refundable".

Consideration must be paid on the dates and under the conditions agreed. Failure to pay on time will entitle navamkt to suspend, in whole or in part, the provision of services, as well as access to platforms, integrations, credentials, or deliverables, without such suspension being considered a breach by navamkt or releasing the client from payment obligations already accrued. Overdue balances may accrue default interest as established in the respective Commercial Proposal or Contract. Except as provided in Clause 7 Bis, the suspension or termination of the service, for any reason, shall not give rise to the refund of payments already accrued or of the items set forth in Clause 5.

navamkt offers first-time clients a Satisfaction Guarantee during the first month of service. If at the end of that first month the client considers they have not received value, they may request a refund of the fees corresponding to that month in accordance with this clause.

Scope of the refund: the guarantee covers exclusively navamkt's fees corresponding to the first month of service. Amounts that do not constitute navamkt fees and that were disbursed or consumed on the client's behalf are not refundable, namely: (i) advertising spend paid directly to the platforms (Meta, Google, TikTok, or others); (ii) variable third-party costs already consumed, such as WhatsApp Business messages, AI model token consumption or compute, software licenses, hosting services, domain names, certificates, and any other input or subscription contracted in the client's name or on the client's behalf; and (iii) initial setup fees where the contracted infrastructure has already been delivered and is operational.

Procedure: the request must be submitted in writing to info@navamkt.com within 10 (ten) calendar days following the end of the first month of service. navamkt will issue the refund within 15 (fifteen) business days of receiving the request, through the same channel by which payment was received. The client is not required to justify their decision.

Effects: upon exercising the guarantee, the service relationship shall terminate. Within the following 5 (five) business days, navamkt will hand over to the client all credentials, documentation, and deliverables produced up to that point — audit, roadmap, reports, copy, graphic assets, and documented configurations — together with an export, in a commonly used format, of the client's data held in any system operated by navamkt. Accounts, profiles, domains, phone lines, and any other assets contracted in the client's name remain under the client's ownership and are unaffected in all cases, as they were never navamkt property. The guarantee applies once per client and is not cumulative with subsequent reactivations or re-engagements.

Withdrawal of software components: pursuant to Clause 6, navamkt retains intellectual property over its developments until full settlement of the agreed consideration. Accordingly, software components developed, configured, or licensed by navamkt — including, among others, conversational agents together with their instructions and knowledge bases, integrations, automations, workflows, scripts, dashboards, and proprietary templates — are made available to the client under a temporary, non-exclusive, non-transferable license of use, valid only for as long as the service relationship subsists. Upon exercising the guarantee, that license terminates automatically and navamkt will deactivate, disconnect, and withdraw those components. The withdrawal will be notified in writing at least 5 (five) business days in advance, stating which components will be withdrawn and on what date, and will be carried out only after the client has been provided with an export of the data those components hold. The withdrawal does not extend to the client's accounts, data, historical records, or assets, nor to third-party services contracted in the client's name, which continue to operate independently of navamkt.

Correspondence between refund and withdrawal: withdrawal is limited to those components whose consideration was actually refunded. Accordingly, where initial setup fees are not refunded because the infrastructure has been delivered and is operational pursuant to item (iii) of the scope section above, the components covered by that setup shall remain with the client and shall not be subject to withdrawal.

Neither party shall be liable for the non-performance, delay, interruption, or suspension of its obligations when this results from causes of force majeure or acts of God, understood as those events or occurrences beyond its will and outside its reasonable control that could not have been foreseen or that, having been foreseen, could not have been avoided.

By way of example and without limitation, the following shall be considered as such: natural disasters, weather phenomena, earthquakes, floods, fires, pandemics or health emergencies, armed conflicts, acts of terrorism or social unrest, acts or omissions of any governmental authority, generalized failures or interruptions in the supply of electricity, telecommunications, or internet services, cyberattacks, as well as outages, suspensions, limitations, or modifications in the services of third-party platforms (including, among others, Meta, Google, TikTok, OpenAI, Vercel, or messaging and infrastructure providers).

The affected party shall notify the other, as soon as reasonably possible, of the occurrence of the force majeure event and its foreseeable effects; both parties shall act in good faith to mitigate the consequences of the event and to resume the performance of their obligations as soon as possible.

The user agrees to hold harmless and indemnify Ángel Santiago Nava, the navamkt brand, its employees, and collaborators from any claim, demand, damage, prejudice, or expense (including legal fees) arising from:

Modifications: navamkt reserves the right to modify, update, or replace these Terms and Conditions at any time. Modifications shall take effect upon their publication on this website, indicating the date of the last update. Continued use of the site after such publication implies acceptance of the Terms in force.

For the interpretation, compliance, and execution of these Terms and Conditions, as well as for the resolution of any controversy that may arise from the use of the site or the contracting of services, the parties expressly submit to the federal laws of the United Mexican States and the state laws applicable in the State of Jalisco.

Likewise, the parties irrevocably submit to the jurisdiction and competence of the courts of the Guadalajara Metropolitan Area, Jalisco, expressly waiving any other jurisdiction that may correspond to them by reason of their present or future domiciles, or for any other cause.

For any notification, question, or clarification regarding these Terms and Conditions, the user must communicate solely and exclusively through the email address: info@navamkt.com.