Question 1

What is GEO and how does it differ from classic SEO?

Accepted Answer

GEO (Generative Engine Optimization) is the discipline of getting ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews to mention and cite you when answering your customers' questions. Classic SEO seeks to rank in Google's 10 blue results; GEO seeks to appear in the generative answer shown above or replacing the click. They share fundamentals (schema, brand authority, content quality) but the effort splits differently: in classic SEO the weight is on your site, while in GEO it sits mostly outside it — on the third-party sources models consult. That's why GEO looks more like digital PR and entity building than on-page optimization.

Question 2

Does GEO replace traditional SEO?

Accepted Answer

No, they complement each other. Google is still the source of most organic traffic and AI Overviews live inside Google. ChatGPT-style LLMs capture a growing but still minority share of the journey. Those who do both well accumulate compound advantage: the same technical infrastructure (schema, Core Web Vitals, entities, quality content) serves both engines. That's why we sell them together.

Question 3

How do you measure if my brand appears in ChatGPT, Claude, or Perplexity?

Accepted Answer

We use professional GEO monitoring tools (Profound, Otterly.ai, AthenaHQ, and equivalents) plus a fixed set of real buying questions we run manually each month across the main models, with dated screenshots. We report two metrics separately, and the distinction matters: mentions (your brand appears in the answer) and linked citations (the model links to you as a source). 2026 data shows ChatGPT mentions brands roughly three times more often than it cites them, so merging both into one number would have you expecting traffic that won't arrive. We'd rather you see both.

Question 4

What is llms.txt and why does it matter?

Accepted Answer

We'll answer this more honestly than you'll find at most agencies: today no major AI engine uses llms.txt to decide who it cites. Google confirmed this publicly, and the crawler documentation from OpenAI, Anthropic, and Perplexity doesn't list it as a factor either. We still publish and maintain it, for two reasons: it costs almost nothing, and it does have a real emerging use — giving AI agents (the ones that navigate sites to complete tasks) a clean map of your content. What actually moves the needle on citations is something else: brand mentions on third-party sources, entity SEO, and content in citable formats. That's where we put the hours.

Question 5

How long until I see SEO + GEO results?

Accepted Answer

Local SEO + local GEO: 4-8 weeks for notable improvements on Google Maps and first LLM mentions about your area. Technical SEO/content + full GEO: 4-6 months for new keywords and first consistent LLM citations, 6-12 months for solid organic traffic and defensible share-of-voice. SEO + GEO are not for the impatient — they're investments with compound ROI.

Question 6

Why don't you guarantee #1 position on Google or in ChatGPT?

Accepted Answer

Because it would be a lie. Google changes its algorithm hundreds of times a year and LLMs periodically retrain their models — position depends on factors no agency controls. What we do guarantee: professional technical methodology, measurable month-over-month improvement, and transparent reports with both SEO and GEO data.

Question 7

Is SEO + GEO or paid ads better?

Accepted Answer

Depends on your goal. SEO + GEO: stable traffic, decreasing cost, defensible long-term, and presence in both search universes (Google and LLMs). Paid ads: immediate traffic, scalable, budget-dependent. Ideal is both: paid to validate and push quick wins, SEO + GEO to build a defensible asset.

Real SEO + GEO: rank on Google and get cited in ChatGPT, Claude, Perplexity, and AI Overviews

Why SEO + GEO together and not separate?

What's included

How we work SEO + GEO with you

Free audit first. Then you decide.