05 · SEO + GEO
Does AI mention you?
The only way to measure your presence in ChatGPT, Perplexity, Gemini, Claude and AI Overviews is to run the same questions every month and record what happened, with dated screenshots. This matrix is that record, and it separates two things almost nobody distinguishes: being mentioned and being cited with a link.
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Your context
Fill the gaps in the suggested questions.
The matrix
Run each question in each engine and click the cell until it shows the right state.
| Buying question | ChatGPT | Perplexity | Gemini | Claude | AI Overviews | |
|---|---|---|---|---|---|---|
Your snapshot
Calculated only over cells you have already run.
Run at least one question to see the reading.
Who appears instead of you
Every time you see a competitor in an answer, add one. This is your real share of voice.
Add the competitors you see appearing in answers.
History
Save a snapshot every month. Without a time series there is no way to show movement.
You have not saved any snapshot yet.
Why it exists
A mention is not a citation, and the difference will cost you a meeting
Data from 2026 suggests ChatGPT mentions brands about 3.2 times more often than it cites them with a link. A client can be gaining real presence without seeing a single referral click.
If that difference is not explained on day one, the traffic question arrives in month three — and it is a fair question. That is why the matrix has four states, not two.
What does correlate with being cited are brand mentions on third-party sites: a reported correlation around 0.66, against 0.22 for backlinks. Reddit appears as the most cited source across engines and Wikipedia weighs heavily in ChatGPT.
The practical consequence for a work plan is large: hours go to digital PR, communities, industry directories and entity consistency. Not to editing files on your site.
Questions
What people usually ask
Not today. John Mueller of Google said so publicly in June 2025, Google reiterated it in its AI optimization guidance in June 2026, and the crawler documentation from OpenAI, Anthropic and Perplexity does not list it as a citation factor. An analysis of 137,000 sites found 97% of those files received zero requests in May 2026. It is still worth publishing — it is cheap and autonomous agents are starting to use it to navigate — but it is not the mechanism that gets you cited.
Other tools
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